On Thursday, the company released Facebook Dating, a cheerfully marketed competitor to apps like Tinder or Bumble. That contrast was highlighted this week in the back-to-back headlines about Facebook. But it's increasingly being seen more as a nest of social media termites, gnawing away the very foundations of our society, eroding our right to privacy and profiting off reactionary propaganda that undermines democracy and encourages hate crimes and genocide.
It's a brand that wants to be seen as cheerful, light-hearted and fun, the internet's go-to place to share the joys of life with friends and family.
Facebook, no matter how hard the company tries, cannot escape its current dilemma.
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